Mys Tyler exists to make fashion more accessible and joyous for all women and every body. We seek to achieve this by connecting women with similar bodies through our app, and empowering them to share their wins, and inspire each other.
Reporting to the CEO, as the Acquisition Marketing Manager, you will lead the charge to bring Mys Tyler to women around the world. This role will manage growth marketing, and be responsible for managing our digital marketing efforts. This will be a very hands on role initially, and then as we grow, you will build out a team to support our performance objectives.
What you'll do
You will create, manage and develop our user acquisition strategy; be full of groundbreaking exciting ideas to optimize acquisition
You will own all digital acquisition channels including the marketing budgets for these
You will play an active role in defining and evolving our communications strategy including our PR activities
You will monitor and look for ways to improve organic and earned media, including social media and content marketing
You will constantly be optimizing for budget and performance goals
You will proactively monitor all paid media campaigns, analyze results to identify improvements and follow up effectively
You will build and present monthly/quarterly/seasonal business reviews
Who you are
You have 5+ years in consumer acquisition marketing roles (a plus if you have experience with a mobile app)
You are a growth hacker at heart, and are always looking for creative ways to reach users
You have strong paid social platform knowledge (able to setup and self manage) including Instagram and Facebook
You are experienced with Google AdWords (UAC, Search, Display)
You have a passion for experimenting and optimizing
You have excellent verbal and written communication skills
You are able to work under pressure in a fast-paced environment, and adapt quickly to changing needs and priorities
You are motivated to join a startup and have exposure across the business, beyond your key responsibilities
You are detail-oriented with an aptitude for process optimization
You have commercial sense and problem-solving skills
You are fluent in written and spoken English
You have advanced Microsoft Excel and Microsoft PowerPoint skills
Our Sydney office is located in the Sydney Startup Hub at 11 York Street. Within a bustling community of startups, the space is full of energy and passion, with a communal kitchen and events helping to foster an environment of community. The office is open plan with plenty of rooms and booths to take a private call, have time to relax and work in private or have a large collaborative meeting.
Mys Tyler is a VC-backed Sydney startup, with a mission to make fashion more accessible and enjoyable for all women, and every body. Through our mobile app we connect women who share similar physical attributes, so that fashion content served up, is not just inspirational but also accessible and actionable. We are building and preparing for a global launch in August of this year, and are beginning to build our exceptional team to help us take this vision to women all over the world.