27 August 2020
Mys Tyler launches fashion-tech app that aims to empower women and fix a $1 trillion problem
[Sydney, NSW]: Mys Tyler today announced the global launch of their mobile app, offering women a new way to find fashion inspiration that will actually suit their body and their style. Mys Tyler achieves this through a proprietary body quiz and matching algorithm, allowing women to see clothes in a body-relevant context.
“We’re fixing a critical flaw in the world of fashion that has meant women have had to buy clothes off models or influencers who look nothing like them” says Sarah Neill, Founder & CEO. “Until now women have had to imagine what clothes would look like on themselves, or try them on with a low success rate - a process that is inefficient and often demoralizing.
”Fit is not just an issue for women, it is a huge problem for the industry. Poor fit has led to high return rates, and the cost of this is projected to hit $1 trillion a year. Given the size of the industry ($1.5 Trillion) and the impact of this problem, it’s attracted a lot of attention from fashion tech solutions such as AI driven fit assistants, custom fit and body scanning.
“Lots of people are trying to solve this issue, but the industry is trying to solve fit with size”, says Sarah. “Fit is more than just a size, it’s how clothes flatter your shape, compliment your colouring and knowing how to style them. The truth is, even when you find the right size, some items just won’t suit you. So we want to help women find the products that will!
”Mys Tyler recently secured investment from global venture capitalist Antler, which supported the business in this launch, and enabled them to make key hires to prepare them for growth.
Here’s how Mys Tyler works:
Women download the app and complete the Mys Tyler body quiz
The app matches them with celebrities showing a % match score
Women then follow celebrities whose style and body shape reflect their own, personalising their feed of fashion inspiration
“I always tell my clients to try and find women to follow who have a similar height and shape to them, but that’s not always easy to do. Mys Tyler will be a powerful tool for all women by matching them to their celebrity body doubles.” - Amelia Clements, Mys Tyler Contributor and Personal Stylist
Since the COVID-19 outbreak, the need to solve fit has become even more urgent, and while the fashion industry has taken a huge hit, Mys Tyler wants to be part of the solution, helping make brands more discoverable online to a wider audience in a cost effective way.Mys Tyler has proven traction on all sides of the marketplace with over 100 brands already signed up including Sir the Label, Decjuba and Gorman and nearly 30,000 women who have completed their body quiz.
Mys Tyler is a young, venture backed, Sydney startup disrupting the world of fashion, with a mission to help women feel more confident in the clothes they wear. A combination of AI and human based recommendations allow users to more easily discover items that suit their unique physical characteristics by receiving recommendations on what to wear, and how to style them, from women who look similar. You can find the app in Google Play and the App Store.
For more information please contact:
Jessica Yung - Marketing Lead
firstname.lastname@example.org | 0420 856 686
Sarah Neill - Founder & CEO
email@example.com | 0420 474 177