STARTUP SERIES WEEK 92: PLANNING FOR BIG THINGS AHEAD




We have so many exciting things coming up, and it’s been incredible this week to get on calls with partners Mirvac and apparition media (individually and together), both have investor interest in Mys Tyler - coming on board because they believe in our vision, and saw ways that we could collaborate.


You may remember our Stylists In Residence program we ran last year at Toombul Shopping Center. For 50 days, a number of our Contributors were based on site, offering styling sessions, fashion masterclasses, hosted a panel, and walked the catwalk in our Fashion Show. It was an incredible program and now we’re taking it to Sydney to Birkenhead Point (another Mirvac Shopping Center) in February. The team from Apparition Media joined our call with Birkenhead Point marketing to brainstorm some ideas for a large scale mural to compliment the branding and create something that shoppers will want to share.❤️


We’ve also added a new member to our team. Ally is a super talented copywriter (we don’t have her reviewing these yet, but when she does you’ll notice that our copy gets a lot better). We’ve got her getting started with brainstorming creative ideas for Birkenhead Point and other Apparition Media activations. Of course Ally was already a Contributor (the best place to find new talent) @allypalooza, she’s just moved back to Sydney from Sinagpore with her “nearly” 8 month old baby Leo, and will be working with us part time.❤️


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