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Fashion advertising doesn't reflect most women.
And it's costing you.
81%
of women don't feel represented by fashion advertising.
50%
say products don't meet expectations after seeing them on a model.
30%
average return rate for women's clothing (climbing to 70% for dresses).
The average woman is 5'4" and wears a size 14.
When she can't see herself in your advertising or on your product pages, confidence drops, conversions fall, and returns rise.
Just 1.2% of women are the same height and size as the typical e-commerce model.
UGC outperforms branded content by 4x and ours is built around fit.
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Simple, fast & brand-aligned
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Brief Set your style guide. Your brand, your voice.
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Select Creators that reflect your customers with a range of bodies.
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Gift Direct ship or issue vouchers through our portal.
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Download High-res assets with a 12-month licence.
Collaborate with fashion creators across the United States, Canada, UK, EU, Australia & New Zealand
Turn UGC into higher-converting product pages
The same content that powers your ads can live directly on your product pages. FitCheck embeds matching UGC as an interactive fit experience so shoppers see real women in real sizes before they buy, replacing doubt with confidence.
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Relevant
Reviews display in order of size match, so shoppers see the most useful content first.
Visual-first
Combines video, images and structured fit data in one interactive experience.
Live from day 1
Content is included, so FitCheck works the moment it goes live.
Simple Integration
{2 lines of code on your PDP template}.
UGC that powers reach, optimisation and conversion
We make it easy to collab with real women across every size to create authentic, representative content that converts.
High performing UGC
A fresh feed of authentic video and image content to power your digital marketing.
12 months content license.
Brand Discovery
Every creator posts to Mys Tyler with shoppable links, putting your pieces in front of women actively looking for what to wear.
FitCheck
This UGC powers FitCheck on your product pages, giving shoppers confidence to buy.
Activate 650,000 high-intent shoppers.
Every creator posts their review to the Mys Tyler app with shoppable links, putting your pieces in front of 650,000 women actively shopping for clothes and fashion inspiration. Organic, authentic and targeted in a way no paid placement can replicate.
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Trusted by fashion brands globally
"It was so wonderful to find diverse and passionate creators to work with that elevated our brand. Mys Tyler made the process of finding and working with them so easy. We received beautiful content. "
Natalie, Embody Women
