Mys Tyler Insights
Mys Tyler is a community of women who share body data and outfits to make it easier to find body-relevant fashion inspiration, styling advice and product recommendations.
We want all women to feel represented by fashion, feel more body-confident, and feel great in the clothes they wear - every day. We also want to improve the efficiency of online fashion shopping by tackling the "fit issue"and ultimately reducing returns, which will create a better user-experience, improve shopping sustainability, and make economic sense for the industry.
We are sharing depersonalised, aggregate data from the Mys Tyler community to improve representation of women and demonstrate the need for diversity and inclusion within the fashion industry.
Please credit Mys Tyler in any use of this data.
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Mys Tyler Insights: US Edition 2024 🇺🇸
Please credit Mys Tyler in any use of this data.
We are sharing first-of-its-kind depersonalised, aggregate large-scale body data from over 42,000 American women 18 years + from the Mys Tyler community to improve representation and demonstrate the need for better diversity and inclusion within the fashion industry. Data collected between 2020 - 2024.
Dress Size
The average American woman wears size 14
Insights
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The average American woman wears a size 14
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The majority (54.4%) of American women wear a size 14 or above
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The most common dress size in America is size 16
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There are twice as many American women who wear a size 20 than wear a size 2
Size Category
The majority of American women are
"plus-size"
Insights
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The majority of American women (54.4%) are considered "plus-size"
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1/3 of American women (33.3%) are considered "mid-size"
Height
The average American woman
is 5'4" tall
Insights
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The average American woman has a height of 5'4" (162.2cm)
Size representation at
New York Fashion Week AW24
Insights
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Data from New York Fashion Week and definitions of straight/mid/plus-size is from The Vogue Business AW24 size inclusivity report
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Just 0.8% of looks were plus-size despite the majority of American women falling into this category.
Bra Size
The average American woman wears a D cup
Insights
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The average cup size worn by American women is a D
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The majority of American women (58.3%) wear a D cup or larger
Mys Tyler Insights: Australian Edition 2024 🇦🇺
Please credit Mys Tyler in any use of this data.
We are sharing first-of-its-kind depersonalised, aggregate large-scale body data from over 32,000 Australian women within the Mys Tyler community to improve representation of women and demonstrate the need for diversity and inclusion within the fashion industry.
Dress Size
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The average Australian woman wears size 16
Insights
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The average Australian woman wears size 16
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2/3 (67%) of Australian women wear size 14 and above
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More than half (52.1%) of Australian women wear size 16 and above
Size Category
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More than 1/3 of Australian Women are "plus-size"
Insights
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Over 1/3 of Australian women (36.9%) are considered "plus-size" (size 18+)
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Only 9.1% of Australian women are considered "straight-size" (size 4-8)
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More than half (53.9%) of Australian women are considered "mid-size" (size 10-16)
Body Shape
Nearly half of Australian women describe their body as curvy
Insights
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82% of women describe themeselves as curvy or full-figured
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Almost half of Australian women (48%) describe their shape as curvy
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Over 1/3 of Australian women (34%) describe their shape as full-figured
Cup Size
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The most common cup size worn by Australian women is a DD
Insights
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DD is the most common cup size worn by Australian women (23.2%)
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Combined D/DD cups are worn by 43.3% of Australian women
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Nearly 2/3 of Australian women (66%) wear a D cup or larger
Height
The average height of Australian women is 165.7cm (5'5")
This data has been independently verified and analysed by Insights Exchange - a global market research company. The data is derived from an opt-in sample of over 32,000 Australian women aged 18-75yrs. It has been weighted by age and location to ensure it is representative of the Australian population. Definitions for straight/mid/plus-size are from The Vogue Australian Fashion Week 2024 size inclusivity report.
Mys Tyler Insights: UK Edition 2024 🇬🇧
We are sharing first-of-its-kind depersonalised, aggregate large-scale body data from over 24,000 UK women 18 years + from the Mys Tyler community to improve representation and demonstrate the need for better diversity and inclusion within the fashion industry. Data collected between 2020 - 2024.
Size Representation at
London Fashion Week AW24
* Data from London Fashion Week and definitions for straight/mid/plus-size are from The Vogue Buisness size inclusivity report AW24 (read the full article here)
Insights
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There is a disparity between the sizing of women in the UK and what they're being shown.
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Just 2.4% of looks at London Fashion Week AW24 were plus-size despite almost half of women in the UK falling into this category
Dress Size
The average woman in the UK wears between a size 16 and 18
Insights
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The average woman in the UK wears between a size 16 to size 18
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62% of women in the UK wear a size 16 or above
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There are twice as many women in the UK that wear a size 22 than wear a size 8
Size Category
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Almost half of women in the UK are considered 'plus size'
Insights
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Almost half (47.4%) of women in the UK are considered 'plus-size' (UK 18 +)
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Just 7.3% of women are considered 'straight-size' (UK 12-16)
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45.3% of women in the UK are considered 'mid-size' (UK 6-10)
Cup Size
The average cup size worn by women in the UK is between a
DD and an E
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Insights
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The most common cup size worn by women in the UK is a 38DD
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The average cup size worn by women in the UK is between a DD and an E
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The majority of women in the UK (58.5%) wear a DD cup or larger
Height
The average height of women in the UK is 165.7cm (5'5")
More countries coming soon
Fashion & Confidence 2022 Survey
Please credit My Tyler in any use of this data.
In 2022, we commissioned a study of Australian women to understand pain points related to fashion. Results highlight the link between what women wear and their body confidence, and how a lack of diversity in the industry is failing us all.
“Results show that confidence is linked to what we wear. We know fashion can help fuel body confidence, so why aren't we Feedback from Aussie women is that they are being shown and being sold clothes that don’t fit creating high friction across fashion. Most models don’t represent most women, and this lack of representation makes finding clothes that fit a challenge. We need large-scale diversity across the industry to tackle this problem, help women feel seen, and find clothes that make them feel great,” said Mys Tyler founder, Sarah Neill.
FASHION AND BODY CONFIDENCE
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Only 1 in 4 women feel confident about their body
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89% of women said their confidence is improved by wearing an outfit they feel good in
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Only 15% of women wear outfits every day that make them feel confident
REPRESENTATION
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90% of women don’t don’t feel represented by fashion models/runway shows
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81% of women don’t don’t feel represented by fashion advertising
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50% of 18-29-year-old respondents negatively compare themselves to women they see in fashion advertising and social media
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91% of women want to see clothes worn on a diversity of models and models who look like them, over traditional models
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78% of women feel more relevant, better about their bodies, and/or inspired to try new styles when they see women who look similar to them in the fashion industry
→ The average size of an Australian runway model is reported to be size 8 or smaller. 85% of respondents fell outside of this size range with nearly half of the women being size 14 or above.
“We know how important representation in advertising is to women, but we need to think more broadly about what representation looks like. While size is what women feel most under-represented in, age, height, ethnicity, and abilities are all areas that should not be overlooked by the fashion industry,” said Neill
FIT
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82% of women have recently had issues finding clothes that fit;
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1 in 2 women found that clothes didn’t meet their expectations after looking different on them than they did on the model.
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1 in 2 women struggle to find clothing that suits their body/age/style.
“For years women have been made to feel like they need to change their bodies to fit clothing, but we
know that it's the $3T fashion industry that doesn’t fit us - and it's killing our confidence”
ONLINE SHOPPING & RETAIL
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72% of women have purchased clothes online in the past 12 months
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85% of women who bought clothes online had purchased items that did not fit well
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Retail stores are the main source of clothing inspiration for women (55%)
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1 in 3 women look at social media for clothing inspiration (33%)
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28% of women say that shopping for clothing is usually a negative experience for them
“At Mys Tyler, we’re shocked by some of the findings, but sadly we’re not surprised. Our community is made up of a diverse range of women who often let us know about their frustrations with mainstream fashion retailers and their lack of representation. As a collective, we need to work together to put diversity at the forefront of fashion advertising so women feel seen, and to ultimately make shopping easy and enjoyable for consumers.”
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Insights were obtained for Mys Tyler from research conducted via Pureprofile, an Australian owned Data and Insights business who sampled 1000 Australian women aged between 18-65+, in line with the current ABS census statistics. The fieldwork was conducted between 17-19th May 2022.
