Dec 25, 2021STARTUP STORIES WEEK 87: VALUE CREATION & DISTRIBUTIONWhen we think about style, we think about 3 groups: 1. Stylists - a small % of the population that are experts at dressing ANY BODY 2....
Dec 13, 2021WEEK 86: USER ACQUISITION & ONGOING OPTIMIZATIONMys Tyler is still such a small early-stage startup that we don’t have the brand awareness of larger established brands. We also have a...
Dec 3, 2021WEEK 85: Our First Fashion Show Watch Mys Tyler’s first fashion show, and see highlights from our Stylists in Residence program that wrapped up last week. A perfect...
Nov 17, 2021WEEK 82: STYLISTS IN RESIDENCEWe’re excited to launch the Mys Tyler Stylists In Residence program. This collaboration with Mirvac, allows us us to bring the fashion...
Oct 14, 2021WEEK 79: CODE RED It’s timely for us to write about this now, off the back of a global outage for Facebook last week (which included Instagram and other...
Sep 28, 2021WEEK 77: STARRING OUR BEAUTIFUL COMMUNITY ❤️We are not an app, we are a community (with an app 😜), and it’s the women we call Contributors that make Mys Tyler what it is. Since...
Sep 8, 2021WEEK 75: WE'RE (MORE) GLOBAL 🌎Lots of exciting news to share with you...starting with the milestone that Mys Tyler has been downloaded by 100,000 women around the...
Aug 27, 2021WEEK 73: A 'BRAND' NEW LOOKWe created Mys Tyler to help you all find body-relevant fashion items that were specifically picked to suit your height, shape and size....
Aug 6, 2021WEEK 70: EMAIL MARKETING IS STRESSFUL!Our app has been getting better week by week. So the experience someone had that signed up 3 months ago, is so different to the...
Jul 20, 2021WEEK 68: UP, UP & COUNTING!In the past few weeks 4 of our Contributors have passed 1,000 followers (and there’s a number very close behind)! ✨@curvycartel is a...
Jul 14, 2021WEEK 67: Time for an outfit change! Time for an outfit change! 💃 After a lot of customer research, user interviews, and data analysis we identified some big opportunities...
Jun 29, 2021WEEK 65: MEET OUR TEAMYou are probably used to seeing us (Larissa and Sarah) because we’re in the office together so it’s easy for us to take pics as we work...
Jun 23, 2021WEEK 64: Cracking the Vogue Codes We need more women in Tech and that’s exactly what Vogue Codes is all about - they brought together some of the most incredible and...
Jun 15, 2021WEEK 63: Time for a UI/UX UpgradeUI/UXwhich stands for User Interface/ User Experience, is part art and a lot of science. The concept of Mys Tyler was that we’d use our...
Jun 9, 2021WEEK 62: MYS TYLER BAGS $1MIf you’ve been following our startup journey, then you’ll know Sarah’s been hard at work meeting with investors, sharing our story, our...
Jun 1, 2021WEEK 61: INTERN OVER!When you’re a startup and your team is as lean as ours, then everyone helps with everything. It’s why we think working at a startup is...
May 21, 2021WEEK 59: OUR VALUESAt the very beginning of Mys Tyler we created our brand values. Values that would guide how we behave, how we prioritize things and as a...
May 17, 2021 WEEK 58: Product ParalysisOne of the hardest things in a startup is knowing that there are so many things you want to do, that you should do, that seem urgent, AND...
Apr 30, 2021WEEK 55: WE ASKED, YOU ANSWERED!Thank you to all of you who completed our feedback survey the other day. It was a great chance for us to check the pulse to see what...
Apr 23, 2021WEEK 54: ANALYTICSIf you don't know @Jins yet from our startup stories, than we are not giving him the credit he deserves. Jins is one of our advisors, and...