STARTUP SERIES WEEK 100: HAPPY INTERNATIONAL WOMEN'S DAY! 💃🏿
HAPPY INTERNATIONAL WOMEN'S DAY! We are unique, we are beautiful – and unlike shoes, we do not fit in a box. So let’s celebrate our...
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- Mar 9, 2022
STARTUP STORIES WEEK 99: STYLISTS IN RESIDENCE
We’re halfway through our Stylists in Residence program in Birkenhead Point and we’re having the best time! Our stylists have hosted 21 x...
- Feb 21, 2022
STARTUP SERIES WEEK 98: MAKING MAGIC HAPPEN!
We have had such a great three weeks with our A-team in the creative direction Mys Tyler is taking! It’s been such a delight having Ally...
- Feb 8, 2022
STARTUP SERIES WEEK 94: LOVE WHAT MAKES YOU DIFFERENT CAMPAIGN 22
Tall, short, curvy, slim, youthful, mature… we are all different, and we are all beautiful. And…. we all have to get dressed every day...
- Jan 28, 2022
STARTUP SERIES WEEK 93: CREATIVE A-TEAM
We have a creative team Ally and Anna are the A-team and will be working across UI/UX and copy, to make Mys Tyler as magical and...
- Jan 21, 2022
STARTUP SERIES WEEK 92: PLANNING FOR BIG THINGS AHEAD
We have so many exciting things coming up, and it’s been incredible this week to get on calls with partners Mirvac and apparition media...
- Jan 14, 2022
STARTUP SERIES WEEK 91: FAREWELL STYLEMUSE - A SAD REALITY OF STARTUPS
When you have a good idea, other people are going to have that idea too. One of the reasons we created Mys Tyler is because we know...
- Jan 7, 2022
STARTUP SERIES WEEK 90: OUR BEAUTIFUL COMMUNITY
In December, one of our incredible Contributors Amy Grant offered to host a Mys Tyler photoshoot and party for our Contributors at the...
- Dec 26, 2021
STARTUP STORIES WEEK 88: A TOUGH TIME FOR OUR TEAM
On Thursday last week in the middle of the night, we heard from our team in Cebu, Philippines that they were experiencing a typhoon and...
- Dec 26, 2021
STARTUP STORIES WEEK 87: VALUE CREATION & DISTRIBUTION
When we think about style, we think about 3 groups: 1. Stylists - a small % of the population that are experts at dressing ANY BODY 2....
- Dec 14, 2021
WEEK 86: USER ACQUISITION & ONGOING OPTIMIZATION
Mys Tyler is still such a small early-stage startup that we don’t have the brand awareness of larger established brands. We also have a...
- Dec 3, 2021
WEEK 85: Our First Fashion Show
Watch Mys Tyler’s first fashion show, and see highlights from our Stylists in Residence program that wrapped up last week. A perfect...
- Nov 17, 2021
WEEK 82: STYLISTS IN RESIDENCE
We’re excited to launch the Mys Tyler Stylists In Residence program. This collaboration with Mirvac, allows us us to bring the fashion...
- Oct 14, 2021
WEEK 79: CODE RED
It’s timely for us to write about this now, off the back of a global outage for Facebook last week (which included Instagram and other...
- Sep 28, 2021
WEEK 77: STARRING OUR BEAUTIFUL COMMUNITY ❤️
We are not an app, we are a community (with an app 😜), and it’s the women we call Contributors that make Mys Tyler what it is. Since...
- Sep 8, 2021
WEEK 75: WE'RE (MORE) GLOBAL 🌎
Lots of exciting news to share with you...starting with the milestone that Mys Tyler has been downloaded by 100,000 women around the...
- Aug 27, 2021
WEEK 73: A 'BRAND' NEW LOOK
We created Mys Tyler to help you all find body-relevant fashion items that were specifically picked to suit your height, shape and size....
- Aug 6, 2021
WEEK 70: EMAIL MARKETING IS STRESSFUL!
Our app has been getting better week by week. So the experience someone had that signed up 3 months ago, is so different to the...
- Jul 20, 2021
WEEK 68: UP, UP & COUNTING!
In the past few weeks 4 of our Contributors have passed 1,000 followers (and there’s a number very close behind)! ✨@curvycartel is a...
- Jul 14, 2021
WEEK 67: Time for an outfit change!
Time for an outfit change! 💃 After a lot of customer research, user interviews, and data analysis we identified some big opportunities...
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