Mys Tyler

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STARTUP STORIES WEEK 87: VALUE CREATION & DISTRIBUTION
  • Dec 25, 2021

STARTUP STORIES WEEK 87: VALUE CREATION & DISTRIBUTION

When we think about style, we think about 3 groups: 1. Stylists - a small % of the population that are experts at dressing ANY BODY 2....
WEEK 86: USER ACQUISITION & ONGOING OPTIMIZATION
  • Dec 13, 2021

WEEK 86: USER ACQUISITION & ONGOING OPTIMIZATION

Mys Tyler is still such a small early-stage startup that we don’t have the brand awareness of larger established brands. We also have a...
WEEK 85: Our First Fashion Show
  • Dec 3, 2021

WEEK 85: Our First Fashion Show

Watch Mys Tyler’s first fashion show, and see highlights from our Stylists in Residence program that wrapped up last week. A perfect...
WEEK 82: STYLISTS IN RESIDENCE
  • Nov 17, 2021

WEEK 82: STYLISTS IN RESIDENCE

We’re excited to launch the Mys Tyler Stylists In Residence program. This collaboration with Mirvac, allows us us to bring the fashion...
WEEK 79: CODE RED
  • Oct 14, 2021

WEEK 79: CODE RED

It’s timely for us to write about this now, off the back of a global outage for Facebook last week (which included Instagram and other...
WEEK 77: STARRING OUR BEAUTIFUL COMMUNITY ❤️
  • Sep 28, 2021

WEEK 77: STARRING OUR BEAUTIFUL COMMUNITY ❤️

We are not an app, we are a community (with an app 😜), and it’s the women we call Contributors that make Mys Tyler what it is. Since...
WEEK 75: WE'RE (MORE) GLOBAL 🌎
  • Sep 8, 2021

WEEK 75: WE'RE (MORE) GLOBAL 🌎

Lots of exciting news to share with you...starting with the milestone that Mys Tyler has been downloaded by 100,000 women around the...
WEEK 73: A 'BRAND' NEW LOOK
  • Aug 27, 2021

WEEK 73: A 'BRAND' NEW LOOK

We created Mys Tyler to help you all find body-relevant fashion items that were specifically picked to suit your height, shape and size....
WEEK 70: EMAIL MARKETING IS STRESSFUL!
  • Aug 6, 2021

WEEK 70: EMAIL MARKETING IS STRESSFUL!

Our app has been getting better week by week. So the experience someone had that signed up 3 months ago, is so different to the...
WEEK 68: UP, UP & COUNTING!
  • Jul 20, 2021

WEEK 68: UP, UP & COUNTING!

In the past few weeks 4 of our Contributors have passed 1,000 followers (and there’s a number very close behind)! ✨@curvycartel is a...
WEEK 67: Time for an outfit change!
  • Jul 14, 2021

WEEK 67: Time for an outfit change!

Time for an outfit change! 💃 After a lot of customer research, user interviews, and data analysis we identified some big opportunities...
WEEK 65: MEET OUR TEAM
  • Jun 29, 2021

WEEK 65: MEET OUR TEAM

You are probably used to seeing us (Larissa and Sarah) because we’re in the office together so it’s easy for us to take pics as we work...
WEEK 64: Cracking the Vogue Codes
  • Jun 23, 2021

WEEK 64: Cracking the Vogue Codes

We need more women in Tech and that’s exactly what Vogue Codes is all about - they brought together some of the most incredible and...
WEEK 63: Time for a UI/UX Upgrade
  • Jun 15, 2021

WEEK 63: Time for a UI/UX Upgrade

UI/UXwhich stands for User Interface/ User Experience, is part art and a lot of science. The concept of Mys Tyler was that we’d use our...
WEEK 62: MYS TYLER BAGS $1M
  • Jun 9, 2021

WEEK 62: MYS TYLER BAGS $1M

If you’ve been following our startup journey, then you’ll know Sarah’s been hard at work meeting with investors, sharing our story, our...
WEEK 61: INTERN OVER!
  • Jun 1, 2021

WEEK 61: INTERN OVER!

When you’re a startup and your team is as lean as ours, then everyone helps with everything. It’s why we think working at a startup is...
WEEK 59: OUR VALUES
  • May 21, 2021

WEEK 59: OUR VALUES

At the very beginning of Mys Tyler we created our brand values. Values that would guide how we behave, how we prioritize things and as a...
 WEEK 58: Product Paralysis
  • May 17, 2021

WEEK 58: Product Paralysis

One of the hardest things in a startup is knowing that there are so many things you want to do, that you should do, that seem urgent, AND...
WEEK 55: WE ASKED, YOU ANSWERED!
  • Apr 30, 2021

WEEK 55: WE ASKED, YOU ANSWERED!

Thank you to all of you who completed our feedback survey the other day. It was a great chance for us to check the pulse to see what...
WEEK 54: ANALYTICS
  • Apr 23, 2021

WEEK 54: ANALYTICS

If you don't know @Jins yet from our startup stories, than we are not giving him the credit he deserves. Jins is one of our advisors, and...
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