If you’ve read much into Netflix’s rise to success much is attributed to their algorithm that was able to tap into the value of the long tail of entertainment.
Unfortunately, greenwashing has become commonplace in the fashion industry. Much like greenwashing, many brands are claiming to be inclusive and saying they strive to provide size options for all bodies, but in fact, most are falling short in a major way. I like to call this ‘fit-washing’.
Jess is a bonafide 90’s baby, born and raised in Brisbane, and she’s been a curvy girl since hormones happened in her early teens.
Every two minutes, a woman somewhere in the world downloads this styling app designed to make shopping for clothes online less tricky.
On any given day, we’re exposed to between 4,000 and 9,000 ads and new brands. Even if your brand has succeeded in cutting through the overwhelming noise, you face the (heavy) task of staying top of mind with your audience.
Mys Tyler is a women-only social-shopping platform that uses a combination of AI and human-based recommendations to match women with like-bodied content creators so they can ‘follow’, discover, and shop body-relevant fashion content.
The Sydney-based fashion app wants to put a stop to this uninspiring groundhog day with the release of its latest feature – Daily Inspiration – challenging users to have more fun getting dressed in the morning.
One of the first challenges many people face first thing in the morning is what to wear to uni or work that day.
Founder & CEO of fashion tech startup Mys Tyler. Sarah is a serial entrepreneur, global citizen (until recently) and consumer marketing pro.
ELLE MAGAZINE
Millions of women share your height, shape and size, and are already doing the work of shopping for clothing that will fit your body & style. Mys Tyler is here to help you find them.
Answer a few questions and their FIT Algorithm will introduce you to like-minded, like-bodied women who share outfits they love, showing you how they fit, how to style and where to buy. So you can enjoy body-relevant fashion inspiration.
The harbour-front shopping centre will house a bespoke space for Mys Tyler stylists where they can work, host clients and collaborate with peers. A masterclass has been created by the stylists to empower women of all body sizes, shapes, cultures and styles to love their bodies and dress with confidence.
Online sales are booming in Australia, with ongoing east coast lockdowns over the past 18 months driving consumers to shop online. Items we’d usually pick up in-store are now purchased sight unseen – or rather, in the case of clothing, size untried.
Body-positive fashion app, Mys Tyler, is hosting their first Stylist in Residence event at Toombul featuring workshops and one-on-one stylist consultations all by the app’s inspiring contributors. From crafting a functional workshop to accentuating your make-up, there’s a workshop for everything, and you can grab tickets here.
I bought the domain back in 2014 when I first had the idea and started mapping out what the app would look like. Living in New York meant I needed a work visa, so I stayed in my corporate role and just thought about Mys Tyler on the side.
Women of all shapes, sizes, ethnicity and style across Brisbane are invited to a 50-day fashion festival at Toombul Shopping Centre. Body-positive fashion app, Mys Tyler will be hosting its first Stylists In Residence event featuring a series of 1:1 stylist consultations and an exciting calendar of workshops and events, all hosted by Mys Tyler’s inspiring Contributors.
Harnessing the power of its network of women contributors, Mys Tyler offers gals a way to find fashion that fits their body shape by connecting shoppers with real women modelling the clothes. The free app is taking the hesitancy out of buying online by letting women see how clothing will really look on someone who is their shape and size.
"For Australian property group Mirvac, this isn't just a strategic investment but also a partnership it hopes will shape the future of it's retail business through shopping centre activations.
Personal styling app, Mys Tyler, is revolutionising online shopping by offering us gals a new way to find clothes that fit our shape, size and style. It’s all about self-love, celebrating diversity and developing body positivity, all while being inspired to shop new looks.

In this new regular series, we share first-hand shopping experiences of customers who have been overlooked far too long by retailers.

This FREE personal styling app aims to inspire confidence by helping women see what clothes will REALLY look like on their shape and size.

Safa Aly, Contributor of Mys Tyler, shares her experience as a Muslim fashion stylist in the fashion industry, commenting on the progression needed to accommodate the vieled-women community.

More than 83,000 women from over 100 countries have downloaded the Mys Tyler app with the top countries United States, Australia and the United Kingdom accounting for 70%.

Women enter personal details such as their height, dress size and bra size, and are matched with fashion-savvy contributors who look similar to them. It means they can get a better sense of what an item will look like on them, personally.

Mys Tyler which was launched August 2020 allows women to match with women for body-relevant fashion inspiration. With self love and body positivity being at the centre of this personal styling app, it takes the guesswork out of shopping.

Plug in details like height, size and age, and the Sydney-made app connects you with women of similar proportions so you can avoid buying ill-fitting clothes. You can also follow women whose style you like, or sign up to be a contributor and offer your own fashion tips.

THE COOKS COMMUNITY
Welcome to the Cook 'N' Goals show, today we talk to Sarah Neil founder of Mys Tyler, a womens fashion app that acts like instagram, only the feed is helping ladies of all sizes, shapes and colours find their fashion twin. Sarah has raised $1 million dollars and has tens of thousands of users all over the world.

Founding a Tech Startup in 2021 & Raising $1M in Seed Funding | Chantelle Talks with Sarah Neill

Don’t you just love it when retailers make it super simple (and guilt-free) to return things? It takes away the risk and means you can try out those things you like, without being stuck with them if they don’t look quite like they did on the website.

"The burkini is an important piece that meets the needs of Muslim women practicing their activities and enjoying their lives." - Safa, Mys Tyler Contributor

By creating an accurate picture of how items will look and fit on your own body, Mys Tyler takes the guesswork out of shopping, and saves women from the inefficient (and often demoralising) trial, error and return cycle. A cycle that also has negative economic and environment impacts.

Sydney-based fashion tech startup, Mys Tyler, has announced the completion of its seed funding round, raising more than $1 million from a mix of local and global investors including venture funds Mirvac Ventures and Antler Global and notable angel investor Brian Hartzer, former CEO of Westpac.
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“With the support and backing of our board and investors, we’re looking forward to using this capital to ramp up product development and growth globally,” she added.

The Sydney-based startup launched its free app last year and has raised seed funding of more than $1 million from former Westpac chief executive Brian Hartzer, property giant Mirvac’s venture arm Mirvac Ventures and global startup generator and venture capital firm Antler Global.

THE AGE
Fashion tech startup Mys Tyler wants to solve the “fit dilemma” for women by helping them find fashion inspiration to suit their dimensions, as well as their style.
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The social-commerce platform matches like-bodied women from across the globe, allowing them to find fashion inspiration that will suit their physical characteristics as well as their style.

“It started as an idea to make shopping easier for consumers by helping them find clothes that fit, but the true impact of Mys Tyler has been much greater."

“I had the idea for Mys Tyler back in 2014 when I was living in New York. I've been thinking about it for years, and finally decided to quit my job, and return to Sydney to bring it to life. The messages of thanks from early users is beyond anything that I had anticipated.
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More than 83,000 women from over 100 countries have downloaded the Mys Tyler app with the top countries United States, Australia, and the United Kingdom accounting for 70%. This early traction has attracted prominent local and global investors keen to invest in the future of fashion.

BODY + SOUL
"The fashion industry has a major problem. Ever noticed that you can fit any number sizes at once? 10, 12, 14 – it’s different for every brand. Some have no booty space, others baggy around the waist. It’s hard to find a shape that fits everyone."

"Property giant Mirvac has taken an equity stake in a fashion tech start-up and is offering flexible rents and short leases to lure online retailers into its shopping centres."
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The Mys Tyler app offers a fit algorithm which takes into account someone’s height, shape, size and colouring, to match users to stylish like-bodied women around the world who are already shopping for clothes that will fit them.

In a world where online fashion shopping is mostly trial and error, revolutionary mobile fashion app, Mys Tyler (@mys.tyler), has come to save the day.
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SUNDAY MAIL
Two Contributors of ours, Deborah Gates and Melis Lewins, featured in Queensland's Courier Mail in the Sunday Mail talking all things fashion and style.
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REMIX
"By creating an accurate picture of how items of clothing will look and fit on your body, Mys Tyler will take the grace work out of shopping and save women from the insufficient trial, error and returns cycle."
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WHO MAGAZINE
"Until now, women have had to imagine what clothes would look like on them, only to try them on with a shockingly low success rate"
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SMALL COLLECTIVE
"We're fixing a critical flow in the world of fashion that has meant women have had to buy clothes off models or influencers who look nothing like them"
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"Mys Tyler offers women a new way to find and buy clothing that fits their shape, size, and style by matching them with like-bodied women from across the globe and allowing them to shop their looks straight through the app."
"We think it’s the combination of technology and human recommendations that makes Mys Tyler so powerful."
Like many women, Sarah Neill was tired of this cycle of frustration - so she decided to do something about it.
She created an app that would eventually revolutionise the way we shop online.
"Not only is chasing “perfection” physically, mentally, and emotionally exhausting, but it’s also a waste of the precious time we have here on earth." - Rachel Dodds, Founding Contributor
Sarah Neill is a serial entrepreneur who has also been working in innovation in the telco space for more than 15 years.
Everyone has a different body type, and that can make shopping a little hit and miss, but an Aussie app idea hopes to change that.
HERALD SUN
Mys Tyler features in an amazing full-pager in the Herald Sun - Smart Daily!

Sarah Neill of Mys Tyler: How To Successfully Ride The Emotional Highs & Lows Of Being An Entrepreneur
Sarah Neill, the CEO and Founder of Mys Tyler talks about personal and professional success.
In celebration of International Women’s Day (March 8th), we gathered a number of women in business to discuss what strategies they have implemented to become successful female entrepreneurs.
"Mys Tyler is the first social-commerce platform to serve up body-relevant fashion content."
"Anyone who is plus-size knows their way around online shopping, and this app helps take out more of the guesswork by matching you with other like-bodied women"
"The fact is not everything will suit everyone, even when the size is right. So, finding ways to best represent clothing on women that better represent the population is a challenge that I think brands should be trying to solve"
"This is not the end of the influencer, it’s just an end to influencers as we’ve known them. Glossy, filtered, perfect!"
Marketing will continue to evolve, consumer preferences will change and new platforms will emerge.
Sarah Neill is the founder of startup Mys Tyler, a fashion tech company solving the $1 trillion “fit” problem, by creating a more empowering and personalised shopping experience for all women.
"New fashion app vows to fix that ‘doesn’t fit’ problem in apparel online shopping…"
"Mys Tyler’s FIT algorithm and data from 40,000 real women is set to fix a $1 Trillion problem"
AFR
"The venture capital firm has announced the funding of a second cohort of 13 Australian companies, led by entrepreneurs who have given up their day jobs in a bid to hit the big time."

"The venture capital firm has announced the funding of a second cohort of 13 Australian companies, led by entrepreneurs who have given up their day jobs in a bid to hit the big time."
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