If you’ve read much into Netflix’s rise to success much is attributed to their algorithm that was able to tap into the value of the long tail of entertainment.

The women had meaningful and nuanced conversations about tech and how the industry can be more inclusive. But, I think the main takeaway was that women are killing it in tech and we need to create a space where more women feel comfortable and supported in the growing space.

The centre has teamed up with body-positive fashion app Mys Tyler and international body image advocate Taryn Brumfitt and Dr Zali Yager from The Embrace Hub to offer shoppers one-on-one consultations, inclusive fashion shows, film screenings, masterclasses, workshops and events.

Women of all shapes, sizes, backgrounds, and styles are invited to Full Bloom – the game-changing new festival of fashion

Full Bloom is a ground-breaking new fashion festival offering 159 days of style, diversity, and inspirational fashion experiences across seven sites in Sydney, Brisbane, and the Sunshine Coast. Women of all shapes, sizes, backgrounds, and fashion preferences are invited.

Kicking off this spring, body-positive fashion app Mys Tyler and body image experts Taryn Brumfitt and Dr Zali Yager of The Embrace Hub are coming together to inspire people to dress with confidence through a series of one-on-one stylist consultations and an exciting calendar of events.

All you fashionistas out there BE EXCITED because the Full Bloom: Mys Tyler x The Embrace Hub is a month-long fashion festival happening in five Sydney locations and two locations in Queensland. And it is happening this September.

The Full Bloom fashion festival encourages you to come as you are and embrace your own unique style.

Have a read of our Mys Tyler feature in POPSUGAR.

Have a read of our Mys Tyler feature in POPSUGAR.

Why they stand out: Every two minutes, a woman somewhere in the world downloads this styling app designed to make shopping for clothes online less tricky.

Unfortunately, greenwashing has become commonplace in the fashion industry. Much like greenwashing, many brands are claiming to be inclusive and saying they strive to provide size options for all bodies, but in fact, most are falling short in a major way. I like to call this ‘fit-washing’.  

Jess is a bonafide 90’s baby, born and raised in Brisbane, and she’s been a curvy girl since hormones happened in her early teens.

Every two minutes, a woman somewhere in the world downloads this styling app designed to make shopping for clothes online less tricky.

On any given day, we’re exposed to between 4,000 and 9,000 ads and new brands. Even if your brand has succeeded in cutting through the overwhelming noise, you face the (heavy) task of staying top of mind with your audience. 

Mys Tyler is a women-only social-shopping platform that uses a combination of AI and human-based recommendations to match women with like-bodied content creators so they can ‘follow’, discover, and shop body-relevant fashion content.

The Sydney-based fashion app wants to put a stop to this uninspiring groundhog day with the release of its latest feature – Daily Inspiration – challenging users to have more fun getting dressed in the morning.

One of the first challenges many people face first thing in the morning is what to wear to uni or work that day.

Founder & CEO of fashion tech startup Mys Tyler. Sarah is a serial entrepreneur, global citizen (until recently) and consumer marketing pro.

Millions of women share your height, shape and size, and are already doing the work of shopping for clothing that will fit your body & style. Mys Tyler is here to help you find them.

Answer a few questions and their FIT Algorithm will introduce you to like-minded, like-bodied women who share outfits they love, showing you how they fit, how to style and where to buy. So you can enjoy body-relevant fashion inspiration.

Through the partnership, Mirvac is getting behind the industry-wide focus to tackle some of the major challenges across the fashion business including a $1 trillion returns issue and the lack of representation of real women across media, in a move to further drive change.

The harbour-front shopping centre will house a bespoke space for Mys Tyler stylists where they can work, host clients and collaborate with peers. A masterclass has been created by the stylists to empower women of all body sizes, shapes, cultures and styles to love their bodies and dress with confidence. 

Hosted by fashion app Mys Tyler, the Body Positive Fashion Festival has been launched in collaboration with Mirvac to help women feel confident in their bodies by merging professional advice and tips with the latest fashion trends from Toombul’s most popular retailers.

Online sales are booming in Australia, with ongoing east coast lockdowns over the past 18 months driving consumers to shop online. Items we’d usually pick up in-store are now purchased sight unseen – or rather, in the case of clothing, size untried.

Body-positive fashion app, Mys Tyler, is hosting their first Stylist in Residence event at Toombul featuring workshops and one-on-one stylist consultations all by the app’s inspiring contributors. From crafting a functional workshop to accentuating your make-up, there’s a workshop for everything, and you can grab tickets here. 

I bought the domain back in 2014 when I first had the idea and started mapping out what the app would look like. Living in New York meant I needed a work visa, so I stayed in my corporate role and just thought about Mys Tyler on the side.

Women of all shapes, sizes, ethnicity and style across Brisbane are invited to a 50-day fashion festival at Toombul Shopping Centre. Body-positive fashion app, Mys Tyler will be hosting its first Stylists In Residence event featuring a series of 1:1 stylist consultations and an exciting calendar of workshops and events, all hosted by Mys Tyler’s inspiring Contributors.

Harnessing the power of its network of women contributors, Mys Tyler offers gals a way to find fashion that fits their body shape by connecting shoppers with real women modelling the clothes. The free app is taking the hesitancy out of buying online by letting women see how clothing will really look on someone who is their shape and size.

"For Australian property group Mirvac, this isn't just a strategic investment but also a partnership it hopes will shape the future of it's retail business through shopping centre activations.

Personal styling app, Mys Tyler, is revolutionising online shopping by offering us gals a new way to find clothes that fit our shape, size and style. It’s all about self-love, celebrating diversity and developing body positivity, all while being inspired to shop new looks.

In this new regular series, we share first-hand shopping experiences of customers who have been overlooked far too long by retailers.

This FREE personal styling app aims to inspire confidence by helping women see what clothes will REALLY look like on their shape and size. 

Safa Aly, Contributor of Mys Tyler, shares her experience as a Muslim fashion stylist in the fashion industry, commenting on the progression needed to accommodate the vieled-women community. 

More than 83,000 women from over 100 countries have downloaded the Mys Tyler app with the top countries United States, Australia and the United Kingdom accounting for 70%.

Women enter personal details such as their height, dress size and bra size, and are matched with fashion-savvy contributors who look similar to them. It means they can get a better sense of what an item will look like on them, personally.

Mys Tyler which was launched August 2020 allows women to match with women for body-relevant fashion inspiration. With self love and body positivity being at the centre of this personal styling app, it takes the guesswork out of shopping.

Plug in details like height, size and age, and the Sydney-made app connects you with women of similar proportions so you can avoid buying ill-fitting clothes. You can also follow women whose style you like, or sign up to be a contributor and offer your own fashion tips.

Welcome to the Cook 'N' Goals show, today we talk to Sarah Neil founder of Mys Tyler, a womens fashion app that acts like instagram, only the feed is helping ladies of all sizes, shapes and colours find their fashion twin. Sarah has raised $1 million dollars and has tens of thousands of users all over the world.

Founding a Tech Startup in 2021 & Raising $1M in Seed Funding | Chantelle Talks with Sarah Neill

Don’t you just love it when retailers make it super simple (and guilt-free) to return things? It takes away the risk and means you can try out those things you like, without being stuck with them if they don’t look quite like they did on the website.

"The burkini is an important piece that meets the needs of Muslim women practicing their activities and enjoying their lives." - Safa, Mys Tyler Contributor

By creating an accurate picture of how items will look and fit on your own body, Mys Tyler takes the guesswork out of shopping, and saves women from the inefficient (and often demoralising) trial, error and return cycle. A cycle that also has negative economic and environment impacts.

Sydney-based fashion tech startup, Mys Tyler, has announced the completion of its seed funding round, raising more than $1 million from a mix of local and global investors including venture funds Mirvac Ventures and Antler Global and notable angel investor Brian Hartzer, former CEO of Westpac.

“With the support and backing of our board and investors, we’re looking forward to using this capital to ramp up product development and growth globally,” she added. 

The Sydney-based startup launched its free app last year and has raised seed funding of more than $1 million from former Westpac chief executive Brian Hartzer, property giant Mirvac’s venture arm Mirvac Ventures and global startup generator and venture capital firm Antler Global.

Listen in on Sarah discuss all things Mys Tyler after a successful round of seeding.

Fashion tech startup Mys Tyler wants to solve the “fit dilemma” for women by helping them find fashion inspiration to suit their dimensions, as well as their style.

The social-commerce platform matches like-bodied women from across the globe, allowing them to find fashion inspiration that will suit their physical characteristics as well as their style.

“It started as an idea to make shopping easier for consumers by helping them find clothes that fit, but the true impact of Mys Tyler has been much greater."

“I had the idea for Mys Tyler back in 2014 when I was living in New York. I've been thinking about it for years, and finally decided to quit my job, and return to Sydney to bring it to life. The messages of thanks from early users is beyond anything that I had anticipated.

More than 83,000 women from over 100 countries have downloaded the Mys Tyler app with the top countries United States, Australia, and the United Kingdom accounting for 70%. This early traction has attracted prominent local and global investors keen to invest in the future of fashion.

"The fashion industry has a major problem. Ever noticed that you can fit any number sizes at once? 10, 12, 14 – it’s different for every brand. Some have no booty space, others baggy around the waist. It’s hard to find a shape that fits everyone."

"Property giant Mirvac has taken an equity stake in a fashion tech start-up and is offering flexible rents and short leases to lure online retailers into its shopping centres."

The Mys Tyler app offers a fit algorithm which takes into account someone’s height, shape, size and colouring, to match users to stylish like-bodied women around the world who are already shopping for clothes that will fit them.

In a world where online fashion shopping is mostly trial and error, revolutionary mobile fashion app, Mys Tyler (@mys.tyler), has come to save the day.

Two Contributors of ours, Deborah Gates and Melis Lewins, featured in Queensland's Courier Mail in the Sunday Mail talking all things fashion and style.

"By creating an accurate picture of how items of clothing will look and fit on your body, Mys Tyler will take the grace work out of shopping and save women from the insufficient trial, error and returns cycle."

"Until now, women have had to imagine what clothes would look like on them,  only to try them on with a shockingly low success rate"

"We're fixing a critical flow in the world of fashion that has meant women have had to buy clothes off models or influencers who look nothing like them"

"Mys Tyler offers women a new way to find and buy clothing that fits their shape, size, and style by matching them with like-bodied women from across the globe and allowing them to shop their looks straight through the app."

"We think it’s the combination of technology and human recommendations that makes Mys Tyler so powerful."

Like many women, Sarah Neill was tired of this cycle of frustration - so she decided to do something about it.

She created an app that would eventually revolutionise the way we shop online.

"Not only is chasing “perfection” physically, mentally, and emotionally exhausting, but it’s also a waste of the precious time we have here on earth." - Rachel Dodds, Founding Contributor

Sarah Neill is a serial entrepreneur who has also been working in innovation in the telco space for more than 15 years.

Everyone has a different body type, and that can make shopping a little hit and miss, but an Aussie app idea hopes to change that.

Mys Tyler features in an amazing full-pager in the Herald Sun - Smart Daily! 

Sarah Neill of Mys Tyler: How To Successfully Ride The Emotional Highs & Lows Of Being An Entrepreneur

Sarah Neill, the CEO and Founder of Mys Tyler talks about personal and professional success. 

In celebration of International Women’s Day (March 8th), we gathered a number of women in business to discuss what strategies they have implemented to become successful female entrepreneurs.

"Mys Tyler is the first social-commerce platform to serve up body-relevant fashion content."

"Anyone who is plus-size knows their way around online shopping, and this app helps take out more of the guesswork by matching you with other like-bodied women"

"a new smartphone app is helping home shoppers find the perfect fit"

"The fact is not everything will suit everyone, even when the size is right. So, finding ways to best represent clothing on women that better represent the population is a challenge that I think brands should be trying to solve"

"This is not the end of the influencer, it’s just an end to influencers as we’ve known them. Glossy, filtered, perfect!"

"Startups are hard work and fragile; they take a special mix of grit, luck and imagination. While there are myriad success factors, failure generally comes down to running out of runway."

"New fashion app vows to fix that ‘doesn’t fit’ problem in apparel online shopping…"

"But with their app, you're able to see exactly how an item of clothing might look on you, so you'll feel more confident buying it and styling it."

Marketing will continue to evolve, consumer preferences will change and new platforms will emerge. 

Sarah Neill is the founder of startup Mys Tyler, a fashion tech company solving the $1 trillion “fit” problem, by creating a more empowering and personalised shopping experience for all women.

"New fashion app vows to fix that ‘doesn’t fit’ problem in apparel online shopping…"

"Mys Tyler’s FIT algorithm and data from 40,000 real women is set to fix a $1 Trillion problem"

"Mys Tyler is a fashion-tech platform that will match an influencer’s body type with yours and provide you with clothing solutions to match your style, values and budget."

VIEW: WHY 2021 WILL BE THE YEAR FOR AUSTRALIAN TECH

"The venture capital firm has announced the funding of a second cohort of 13 Australian companies, led by entrepreneurs who have given up their day jobs in a bid to hit the big time."

"The venture capital firm has announced the funding of a second cohort of 13 Australian companies, led by entrepreneurs who have given up their day jobs in a bid to hit the big time."

“2020 accelerated the adoption of online, and 2021 will cement those new-found behaviours as lockdowns and reduced mobility force shoppers to stay online."