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STARTUP SERIES WEEK 98: MAKING MAGIC HAPPEN!
We have had such a great three weeks with our A-team in the creative direction Mys Tyler is taking! It’s been such a delight having Ally...
Feb 21, 2022


STARTUP SERIES WEEK 94: LOVE WHAT MAKES YOU DIFFERENT CAMPAIGN 22
Tall, short, curvy, slim, youthful, mature… we are all different, and we are all beautiful. And…. we all have to get dressed every day...
Feb 8, 2022


STARTUP SERIES WEEK 93: CREATIVE A-TEAM
We have a creative team Ally and Anna are the A-team and will be working across UI/UX and copy, to make Mys Tyler as magical and...
Jan 28, 2022


STARTUP SERIES WEEK 92: PLANNING FOR BIG THINGS AHEAD
We have so many exciting things coming up, and it’s been incredible this week to get on calls with partners Mirvac and apparition media...
Jan 21, 2022


STARTUP SERIES WEEK 91: FAREWELL STYLEMUSE - A SAD REALITY OF STARTUPS
When you have a good idea, other people are going to have that idea too. One of the reasons we created Mys Tyler is because we know...
Jan 14, 2022


STARTUP SERIES WEEK 90: OUR BEAUTIFUL COMMUNITY
In December, one of our incredible Contributors Amy Grant offered to host a Mys Tyler photoshoot and party for our Contributors at the...
Jan 7, 2022


STARTUP STORIES WEEK 88: A TOUGH TIME FOR OUR TEAM
On Thursday last week in the middle of the night, we heard from our team in Cebu, Philippines that they were experiencing a typhoon and...
Dec 26, 2021


STARTUP STORIES WEEK 87: VALUE CREATION & DISTRIBUTION
When we think about style, we think about 3 groups: 1. Stylists - a small % of the population that are experts at dressing ANY BODY 2....
Dec 26, 2021


WEEK 86: USER ACQUISITION & ONGOING OPTIMIZATION
Mys Tyler is still such a small early-stage startup that we don’t have the brand awareness of larger established brands. We also have a...
Dec 14, 2021


WEEK 85: Our First Fashion Show
Watch Mys Tyler’s first fashion show, and see highlights from our Stylists in Residence program that wrapped up last week. A perfect...
Dec 3, 2021


WEEK 82: STYLISTS IN RESIDENCE
We’re excited to launch the Mys Tyler Stylists In Residence program. This collaboration with Mirvac, allows us us to bring the fashion...
Nov 17, 2021


WEEK 79: CODE RED
It’s timely for us to write about this now, off the back of a global outage for Facebook last week (which included Instagram and other...
Oct 14, 2021


WEEK 77: STARRING OUR BEAUTIFUL COMMUNITY ❤️
We are not an app, we are a community (with an app 😜), and it’s the women we call Contributors that make Mys Tyler what it is. Since...
Sep 28, 2021


WEEK 75: WE'RE (MORE) GLOBAL 🌎
Lots of exciting news to share with you...starting with the milestone that Mys Tyler has been downloaded by 100,000 women around the...
Sep 8, 2021


WEEK 73: A 'BRAND' NEW LOOK
We created Mys Tyler to help you all find body-relevant fashion items that were specifically picked to suit your height, shape and size....
Aug 27, 2021


WEEK 70: EMAIL MARKETING IS STRESSFUL!
Our app has been getting better week by week. So the experience someone had that signed up 3 months ago, is so different to the...
Aug 6, 2021


WEEK 68: UP, UP & COUNTING!
In the past few weeks 4 of our Contributors have passed 1,000 followers (and there’s a number very close behind)! ✨@curvycartel is a...
Jul 20, 2021


WEEK 67: Time for an outfit change!
Time for an outfit change! 💃 After a lot of customer research, user interviews, and data analysis we identified some big opportunities...
Jul 14, 2021


WEEK 65: MEET OUR TEAM
You are probably used to seeing us (Larissa and Sarah) because we’re in the office together so it’s easy for us to take pics as we work...
Jun 29, 2021


WEEK 64: Cracking the Vogue Codes
We need more women in Tech and that’s exactly what Vogue Codes is all about - they brought together some of the most incredible and...
Jun 23, 2021
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